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New Carbon Economics – Black Carbon to change definition of sustainability

February 9th, 2013 · 1 Comment

Black carbon plays a much bigger role in global warming than many scientists previously thought. Black Carbon is produced as a by product from the CO2 that is emitted when any thing is burned.  Black Carbon has an environmental impact 40,000 X the toxicity of CO2.

When there is one environmental factor that has potential to impede sustainability across the board for all business and community, there is a profound economic impact as a result.  On one hand, it’s existence hurts the economy.  Yet, when there is an innovation to the way of doing things that has a positive action because it no longer produces the same amount of the bad Black Carbon, and that  can be measured, a financial value can be placed on that.  Likewise, innovation that produces the opposite effect in that it removes bad carbon from the atmosphere and that can be measured, then a financial value can be placed on that.  When there is true financial reward for changing the way energy is produced – removing Black Carbon from the process, the environmental impact can be arrested.

When something can be measured and valued, it becomes the subject of trade and finance – an economy.  That is New Carbon Economics, and we are the threshold of profound shifts and potentially the start of the bubble Karen and Ian talked about nearly 4 years ago in 2009.

Even the non-political, non-scientific publication The Rolling Stones put energy and resources into understanding what Black Carbon means to our economy, our health, our viability as a free society- from our myopic American perspective to the real impact that is being felt world wide:

ROLLING STONES – Black Carbon – the real economic threat

Listen to the Latest Broadcast – Why this now will get the attention of the markets across the globe – how value is being placed on it – the money that is available –  the growth of the free market, and how entrepreneurs can find out if the qualify for this type of value add to their business model.

podcast for black carbon and impact on the economy

Learn more about New Carbon Economics on Facebook

Show 1:   Carbon Credits – Will a Futures Exchange be the Next Bubble for Investors?

Show 2:  Monetizing Black Carbon – Karen Rands – Ian Adlington

So what does this mean to an entrepreneurial endeavor?

The measure of the value of the company isn’t just the intellectual value; or the value of your assets – contracts, inventory, equipment; or what is on your balance sheet.  Now entrepreneurs potentially have another value that can be sold or held as an asset value – that is the measure of how you impact the environment with emissions that replace bad carbon, or because of innovation that produces the same thing without the creation of black carbon.  When an entrepreneur can measure how much their process accomplishes the same thing without the black carbon, and there fore a reduction in black carbon…that becomes and asset, a something of value that can be sold

Plain and simple.

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Instead of the big stick, making CO2 and production of Black Carbon criminal, the creation of a financial reward will go far to changing the behavior of big business and bring the innovation to the market that has been long needed.  And with ANSI clearly on board to impartially set the financial standard for the value of these credits, the market will be freely trading and little chance of fraud exists.  Sustainability is a big issue for the long term economic growth.  Providing incentives to make real change on how things are manufactured, energy is produced, and goods are distributed will go a long way toward insuring sustainability.

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Tags: Current Financing Trends · Entrepreneur Biz-Buzz · In The News · Podcasts

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