Understanding the value of your Intellectual Property… whether it something you use in a product today or something that you think might have value in another product or market – how do you figure that out? This post and the associated podcast is dedicated to maximizing the worth of your Intellectual Property – as it relates to your internal use, your competitive position in the market place, and your company’s value to the investors.
Barry Brager, Founder and Managing Partner of Perception Partners joins us to share his expert knowledge. Perception Partners is a Global advisory firm that helps companies and investors understand, quantify and maximize the value derived from innovation and intellectual property. They enable their client to increase revenues and profits with by getting the Story Behind the Story™ in R&D, IP and M&A.
Barry is recognized as a leader in the IP industry. In 2009, 2010 and again in 2011, Barry was named one of the world’s Leading IP Strategists in the global IAM250, published by IAM Magazine. Barry holds three patents himself and others pending related to the use of mobile phones a remote control devices. Barry is a frequent speaker on IP strategy, valuation and the links between patent intelligence and competitive advantage.
We welcome Barry to the show to share with our entrepreneur and investor audience 3 key aspects of IP protection and valuation market place:
What should smaller/mid size businesses be doing to improve their IP strategy in the coming year?
First thing is to Google it…. Don’t waste time doing something that has already been done, but you can look a little harder to figure out a different way to do it; And
www.google.com/patents – for US searches, friendly search compared to US patent office
www.espacenet.com – global patent research, can translate.
How can entrepreneurs benefit from the trend of “open innovation?”
This is where people partner and collaborate with patent owners or IP innovators to bring products to market, commercialize the IP, or sell their IP to be developed to a larger company that is trying to bring that type of innovation to market to solve a problem they have identified.
R&D departments at universities, SBIR, hospital research and government (DOD, DOE & DOT) are a source for IP technologies for collaboration and commercialization.
- What advice would you give to those seeking to monetize their patent portfolios in the near future?
Get a description of who would use it and why, create the story, and who needs to hear the story.
To learn more about Barry Brager and Perception Partners, and sign up for their free newsletter, visit their website at:
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